I wish North America looked as alien.
one of the war cries of the Russian Futurists was The War of the Worlds‘ Martian roar ‘ULL-AA’, which would in 1919 provide the title for one of Viktor Shklovsky’s manifestos for the alienation effect, ‘Ullya, Ullya, Martians’. In order to truly estrange, to provide the distance from everyday life’s stock responses and learned indifference that, for Shklovsky, is the key element in great art (be it Tolstoy or the circus), the alienation effect is taken literally to mean the visitation by the alien nation. Shklovsky writes of an avant-garde work being ‘worthy of my brothers, the Martians’. This is what much of the Russian Avant-Garde saw themselves as. Like Tatlin’s Third International Tower, whose iron legs and perpetual motion are akin to the Martians’ walking tripods, this was something as fearsome, uncanny and technologically terrifying as the alien invasion, and intended to be every bit as threatening to existing society.
(Via Metafilter.)
